Afflelou Incognito is a campaign developed for Afflelou, introducing a discreet and minimalist eyewear concept designed to blend seamlessly into everyday life. By focusing on subtle design and visual restraint, the project highlights a new way of seeing eyewear—less visible, more personal—while reinforcing Afflelou’s innovative and accessible brand positioning.I contributed to the project through art direction, graphic design, shooting, layout design, and social media content, helping shape a coherent visual expression across all touchpoints.