This project was developed in collaboration with LVMH for the Chinese Lantern Festival 2024 at Jardin d’Acclimatation, based on the original concept of the Shanghai Yuyuan Lantern Festival. The work focused on localizing the visual language for a French cultural context while preserving the essence of Chinese aesthetics. I was responsible for adapting key Chinese visual elements, designing the key visuals and logo, and developing a complete visual system across print, digital, social media, and on-site signage, ensuring consistency and cultural relevance throughout the experience.